About

My name got around before I even had a CV .

By the time I was thirteen I had amassed a small paper-delivery empire, was selling IT support to neighbours, playing barista at the local cafe… and flipping virtual goods on a neopets webpage I'd coded myself.

I quickly earned a reputation for being reliable, learning fast, and being low on bullshit. People noticed and more work came my way.

Not much has changed.

The professional version looks like this: media, SaaS, FMCG , financial services, early-stage startups, B2B, B2C, and board advisory. I've built brands from scratch, LED marketing through mergers, scaled businesses into new markets, and sat at enough boardroom tables to know that the answer is often the boring thing everyone's been avoiding.

My title has almost always included "Marketing," but the actual work has routinely included pricing, revops, product, AI integration, investor relations, sales, CX, and whatever else needed to get done. I've never stayed in my lane (partly by design and partly because nobody ever built a lane wide enough).

Where I've landed is being the person leaders call when they want to sanity-check something with someone who has no agenda. no retainer to protect, no framework to sell. Just someone who's been across enough different kinds of business challenges to spot patterns, ask the right questions, and tell you what they actually think.

Just like my past paper-delivery empire, most people find me through a referral.so if someone sent you here, you're probably in the right place.