FRACTIONAL CMO
Set clearer priorities. Make better decisions. Get out of the weeds.
Senior marketing and growth strategy, without the cost, commitment of a full-time hire.
◆ THE TRUTH
You don’t need more ideas.
You need a plan that works.
Most growing businesses have the same problem: plenty is happening, but it’s reactive, inconsistent or disconnected from the bigger commercial goals.
01
No clear plan
You’re trying things, but without clear priorities and measures, it’s hard to know what’s working and what deserves less attention.
02
Effort with uneven results
You’ve got a talented team, but great execution on the wrong things won’t move the business forward.
03
Growth has plateaued
Sometimes you need fresh perspective to see the opportunities, constraints and next moves more clearly.
04
Unsustainable load
You’re running the business while still carrying too many growth decisions. That’s not the best use of your time.
◆ IS THIS FOR YOU?
Built for owners who are serious about growth
If you need clearer priorities, better strategic decisions and experienced support to keep things moving, this is for you.
It's a great fit if…
✓ You’re generating consistent revenue and want to grow
✓ You have a team, agencies or partners who can execute
✓ You want a clear plan and stronger strategic direction
✓ You want an experienced sounding board for important decisions
✓ You need senior marketing expertise without another full-time hire
Probably not right if…
× You want someone to do all the marketing for you
× You’re not ready to commit time or resources to implementation
× You want one-off quick wins without solid foundations
× You’re pre-revenue or very early stage
◆ CASE STUDY
Growth you can see in the numbers
The diagnostic turned a broad ambition to grow a retail services business and reduce operational dependence on the CEO into six clear strategic KPIs across pricing, retention, revenue and utilisation.
The client implemented the recommendations quickly, driving strong results well ahead of schedule:
4 of 6
annual strategic goals achieved
After only 6 months (remaining two on track)
+14%
revenue ahead of YTD target
After only 6 months
+20%
average visit value
$150 → $180
~2×
rolling customer LTV
Nearly doubled by May
This is what happens when strong strategy is matched by decisive execution.
◆ SUPPORT OPTIONS
The model is deliberately simple
Every engagement starts with the Strategic Diagnostic & Growth Roadmap. From there, choose the level of senior support you need.
◆ PHASE 1
Strategic Diagnostic & Growth Roadmap
✓ Strategic diagnostic & Growth Plan
✓ Quick wins
✓ 30 / 60 / 90-day priorities
Best if you have the capability to self-implement and simply need a strategic kickstart, or plan to buy an ongoing plan. Mandatory first step for all Level 2 and Level 3 support plans.
$5,000 + GST · one-off
Stay on track with ongoing support .
LEVEL 1
Advisory Access
✓ Monthly senior advisory session
✓ Verbal guidance only
✓ No between-session support
$1,000 + GST / month
Best if you have a capable team already and simply need a senior sounding board.
LEVEL 2 ★ RECOMMENDED
Growth Accelerator
✓ Monthly & quarterly strategic reviews
✓ Light team and agency support
✓ Email + Text support between sessions
$2,500 + GST / month
Best if you can execute, but need a senior perspective and ongoing accountability.
LEVEL 3
Growth Partnership
✓ Monthly & quarterly strategic reviews
✓ Team and agency involvement
✓ Campaign and proposal review
✓ Priority responses between sessions
✓ Slack / Teams integration
$5,000 + GST / month
Best if you need senior growth support actively involved in the business.
6-month minimum · 3 months’ notice thereafter · Third-party costs paid directly by you.
Senior support, without the full-time cost
A senior marketing hire can easily cost $150–200k+ a year before additional employment costs. An agency retainer buys execution, but not always independent strategy. A fractional CMO puts senior strategy inside your business at a fraction of either cost.
Full-time senior marketer
$150–200k / year
× Salary, leave and benefits on top
× Three to six months to hire
× One sector’s experience, usually
Agency retainer
$6-10k+ / month
× Built for execution, not strategy
× Junior team, rotating contacts
× No ownership of the outcome
Fractional CMO
$1k-5k / month
✓ Senior strategy and experience
✓ Aligned to your KPIs
✓ Scales with where you are now
✓ Independent and unbiased
◆ HOW IT WORKS
From day one to six months in
Here’s what you can expect at each milestone, so you know what progress should look like before we start.
01 · MONTH 1
Direction locked in
Diagnostic complete. Priorities identified. Growth plan agreed. You and the relevant people know what matters, what happens next and how we’ll measure progress.
02 · MONTH 3
Momentum building
The plan is being implemented. We have results to work from. Priorities are clearer, decisions are faster and your team and agencies are better aligned.
03 · MONTH 6
Strategy embedded
The plan has evolved based on what we’ve learned. Better decisions are being made, the right priorities are moving and you and your team have greater strategic confidence.
◆ WHO YOU’RE WORKING WITH
Hi, I’m Holly, your growth partner
I’ve spent my career inside scaling businesses (SaaS, FMCG, media, telco) working on the parts that actually move revenue: positioning, pricing and go-to-market.
I’m not here to sell you a retainer for its own sake. If I do this well, you’ll outgrow me and pass my name to the next person who needs it.
◆ THE DETAIL
SMB CMO packages
Every package starts with a compulsory diagnostic deep dive ($5,000) to give us a clear starting point and strategic direction from day one.
LEVEL 1
Advisory Access
For business owners who already know where they’re going.
$1,000 + GST / month
DISCOVERY SESSION · 60 MINS
Business goals & priorities · Current challenges & opportunities · Agree where you need senior perspective.
MONTHLY · 60 MINS
Review progress · Pressure-test ideas & decisions · Troubleshoot challenges · Agree next priorities.
SELF-DIRECTED
Strategic guidance during calls only.
LEVEL 2 · RECOMMENDED
Growth Accelerator
For businesses with a capable team who need a plan and senior perspective.
$2,500 + GST / month
Exclusive to Phase 1 clients
MONTHLY · 60 MINS
Review results · What worked, what needs to change · Review campaigns, team & agency activity · Agree next priorities.
QUARTERLY · 90 MINS
Review strategy and reset the next 90 days.
WEEKDAYS
Email + WhatsApp support · 2–3 day response.
LEVEL 3
Growth Partnership
For businesses needing embedded senior growth support embedded in the business.
$5,000 + GST / month
Exclusive to Phase 1 clients
MONTHLY · 90 MINS
Review performance & priorities · Make key strategic decisions · Review campaigns & proposals · Align team & agencies.
QUARTERLY · 2 HOURS
Commercial review and the next 90-day plan.
WEEKDAYS
Priority strategic support via email, WhatsApp, or Slack/Teams.
AS NEEDED
Agency meetings, team guidance, campaign oversight.
6-month minimum · 3 months’ notice thereafter · Third-party costs paid directly by you.